Pontus Alv likes to turn dreams into reality. Loves creating and making things; everything from the perfect shaped board to solving the skaters “pants nightmare”. They say if you can’t find it design it or if you are unhappy with something well shut up and make it better.
Pontus first dream was to become a pro-skater in the USA, which felt like an impossible mission in the 90’s. Well at least when you live in a small town in Sweden. With a bit of luck a bit of talent and what not somehow that happened. (Dream one came true).
At some point in his pro-days Pontus felt that he wanted to express his own ideas create his own films and projects. Present his perspective on our culture and show how we via DIY spirits, community, friendship can create great things together... (that was dream number two).
Well about about 10 years ago he felt could no longer could connect with the direction our industry was going, it felt stale & strange. So Pontus started his own board company, Polar Skate Co (dream number three).
The past years or so when you look out at the so called skate shoe landscape there is something about it that feels off & weird these huge corporations running things their way... It's a feeling and like we said above “if your are unhappy with a situation shut up and do something about it”...(dream four has started).
Last Resort Ab will be soon available at Home.